Job Purpose
This is an exciting role. It isn’t about just posting pictures of beer; it’s about making BrewDog’s flagship bar in Waterloo (yes, the
one with the slide!) impossible to ignore - bringing the bar’s personality, people, products and experiences to life across social
and digital.
As Digital & Social Executive, you’ll own the day-to-day online presence of BrewDog Waterloo. From creating engaging short-form
video and reactive content to building and updating event pages, promoting live sport and events, and making sure customers
can easily find everything they need to book and visit, you’ll make the most of every opportunity to get people through the doors.
Your mission: build a social presence people actually want to follow, keep our digital channels fresh and engaging, and turn
online attention into footfall, bookings and sales.
And you won’t be doing it alone. Working closely with our passionate bar team, General Manager and Sales &
Marketing team, you’ll combine creativity with commercial thinking to drive local awareness, grow our community and
deliver against key KPIs – from social and campaign performance to bookings and ticket sales.
Principal Duties & Responsibilities
Lead the creative vision for BrewDog Waterloo’s social channels, developing bold, innovative and
culturally relevant content that brings the people, personality, food, beer, events and atmosphere of the bar to
life across Reels, TikTok and Stories.
• Own the day-to-day social content calendar, from concept and creative development through to filming,
editing, copywriting and publishing, with a strong understanding of what makes great social-first hooks,
storytelling and content.
• Stay ahead of trends, culture, sport and local conversations, proactively identifying opportunities to create
reactive content and test new formats that grow reach, engagement and relevance.
• Bring BrewDog’s tone of voice to life across every digital touchpoint, ensuring content feels bold, human,
witty and distinctly BrewDog while remaining relevant to the Waterloo audience.
• Build and nurture the Waterloo community, owning day-to-day engagement across social channels,
responding to comments and DMs, engaging with relevant local communities and encouraging crew and
customers to create and share authentic content.
• Own and maintain the Waterloo website on Shopify, keeping content, menus, offers and key information
accurate, engaging and commercially optimised.
• Create and manage event pages, landing pages and listings across platforms including DesignMyNight
and Eventbrite, ensuring event details, imagery, timings, ticketing and booking information are accurate and up
to date.
• Lead the promotion of key commercial activity, including bookings, events, live sport, launches, offers and
seasonal campaigns, aligning activity to ticket sales, bookings and wider campaign KPIs.
• Identify and develop local creator, influencer and business partnerships, organising collaborations and
visits that build awareness, generate content and introduce new audiences to the bar.
• Work closely with the General Manager, bar team and central Marketing team to bring campaigns to life
locally, identify opportunities and ensure social and digital activity supports wider commercial priorities.
• Regularly audit Waterloo’s digital presence and performance, using social and digital insights to
understand what is working, identify opportunities and continually improve content, reach, engagement, footfall
and sales.
Key Relationships - Internal & External
Marketing & Operations teams
General Manager and Waterloo team
External third-party platforms e.g. reporting and event platforms