Retail Marketing Manager

We love great craft beer. We want everyone to be as passionate about it as we are – and our bars are at the heart of that mission. You’ll help us deliver an amazing beer and customer experience every shift so, because we expect great things from you, we give great things back.

PROFIT SHARE | Our BrewDog Bars now share 10% of their profits with our fantastic crew. We’re setting the bar high for the hospitality industry and giving you even more reasons to do an amazing job.

Retirement (401k): BrewDog wants to make sure you, your family, and pups are covered long-term. Safe Harbor Matching Contributions: BrewDog matches 100% of your elected deferral, up to 6% of your compensation.

4-WEEK SABBATICAL | After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognized Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programs, enhanced family friendly policies around maternity and paternity leave, holiday days per year, pawternity leave, DE+I and crew forum groups and a “shifty” crew beer at the end of every shift.

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

BREWDOG ARE ON THE HUNT FOR A RETAIL MARKETING MANAGER!

About BrewDog
At BrewDog, we’re on a mission to make other people as passionate about craft beer as we are. Whether it’s bold beers, badass bars, or merch with attitude – we lead with purpose and community. We’re here to break boundaries, connect with customers, and build a brand that truly stands for something.

The Role
We’re looking for an experienced Retail Marketing Manager – US to lead the charge in bringing BrewDog to life across our US retail locations. You’ll be the mastermind behind our Annual Retail Brand Programs and Calendar, ensuring our brands shine at the local property level, building strong public-facing marketing, and developing the digital/social content look-and-feel that drives market strategy. Your work will keep BrewDog top of mind (and pint in hand) year-round.

This role is perfect for someone passionate about building brands, creating buzz, and delivering projects from first spark to final cheers.

Key Responsibilities

Marketing

• Collaborate with the Head of Brand & Marketing to determine monthly offerings that align with BrewDog’s annual marketing calendar for all Retail Bar properties.

• Manage POS for all retail bars, including menus, posters, table tents, and other in-bar collateral to ensure brand consistency and timely updates.

• Provide monthly marketing briefs to GMs, Marketing Mavericks, and Retail Crew to communicate upcoming programs, initiatives, and key activation details.

Content Creation & Digital

• Create and maintain the content look-and-feel for BrewDog’s brand voice across all retail properties, ensuring digital, social, and in-bar marketing consistently reflect our identity.

• Submit monthly CRM briefs for each property outlining offerings and updates to support retail marketing communications.

• Submit monthly paid ad plans and manage the relationship with Next Momentum or other agency partners, as directed by the Head of Brand & Marketing.

• Collaborate with the Brand Activation Manager to communicate retail property needs for website updates and ensure information is accurate and current.

Administrative

• Present weekly Retail Marketing decks to Retail General Managers and key stakeholders, covering current programming and upcoming initiatives.

• Provide monthly marketing briefs to GMs, Marketing Mavericks, and Retail Crew to communicate upcoming programs, initiatives, and key activation details.

• Work closely with GMs and bar leadership to ensure marketing programs supporting brand and retail needs are clearly communicated and executed.

Community

• Act as a visible brand ambassador, representing the Marketing team with professionalism, energy, and community spirit at all levels of the business.

You’ll have some prior experience in this area. Knowledge of craft beer for this role would be desirable, but a willingness to learn if you don’t is essential – we’ve got all the tools (and the beer), you just need to be excited to learn.