Head of Sales and Events - BrewDog Waterloo

BrewDog Waterloo is the largest BrewDog location in the world, encompassing two floors of amazing craft beer, spirits, food and entertainment in the centre of the city. This prestigious site is the flagship for the brand. Set in the brand-new Waterloo Station development, minutes from the London Eye, Houses of Parliament and other world-famous landmarks, it is truly one of a kind.

This unique site is an immersive craft beer destination for London, with one of our biggest bars, brewery, stand-alone cocktail bar, coffee shop, workspaces and bowling alley… YES, we said a bowling alley!

We at BrewDog have one mission.  We want to make other people as passionate about great craft beer as we are.  Our bars are at the forefront of that mission, delivering amazing beer & customer service at all times.  And now, we’re looking for a talented and passionate Head of Sales & Events to join our team. Just in case you haven’t yet hit apply already, why not read on for more about what the role entails.

As the Head of Sales & Events you’ll be leading from the front – you’ll be an ambassador for the venue and the benchmark for the Brewdog brand. BrewDog’s goal is to be the best employer ever, so part of your role will be ensuring all of your team are happy, developing themselves, reaching goals & having fun. You will be a role model for our crew to look up to ensuring our values flow throughout the site. This senior position will encompass managing the entire guest journey from highlighting potential customers, business and sales opportunities through to working alongside the various other operational departments in the kitchen, bar, coffee shop, restaurant to ensure their experience when they visit is unrivalled in London.

You’ll be leading a team of Sales & Reservations Executives.  You will help plan for and bring together a crew of passionate & confident individuals… some with vast amounts of knowledge, some with years of customer service experience, some fresh into the industry!

Your job is to be the glue that holds the team together & drives them to be better every single day, helping them achieve their own goals and aspirations.

MAIN DUTIES

• Head of Sales & Events, leading and supporting your team to grow the pre booked revenue of the business.

• Leading the sales, bookings, marketing, events to ensure this flagship operation hits the mark for every occasion.
• Enabling our crew to deliver epic customer experiences through clear communication and direction.
• Engaging, retaining and developing your team.Enabling them to grow their careers within the business whilst agreeing and developing their performance and expectations.
• Organise sales training sessions, build your LinkedIn network and oversee social media platforms for the venue.
• Driving incremental sales throughout the site including meetings, events and larger exclusive hire opportunities.
• Championing our culture and being an ambassador for our brand.
• Full control and responsibility of the pre-booked revenue within the venue.
• Build relationships with key contacts and existing customers, review and action guest feedback as well as in contact with past bookers to drive revisits.
• Proactively looking for new ways to bring more customers our way and deliver more great beer into the hands of more people.
• Planning events and campaigns, establishing new business contacts through outbound sessions.
• Working with Venue Operations Manager and General Manager to forecasting financial performance based on pre booked revenue, ensuring all departmental managers have a full understanding of who we are expecting, when and what they need to do to exceed the guest expectations.
• Working with the wider Retail Operations Team and Sales & Marketing teams to implement strategy changes and to drive new ways to engage our customers and crew.
• Understand the wider market and ensure the brand is at the forefront of industry changes.